Job Overview
Estimated Reading Time: 1 min
This role involves leading product marketing for a haircare line targeting Gen Z and millennial audiences. You’ll own product positioning, launch plans, customer education, and go-to-market execution.
Key Tasks:
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Define positioning and USPs for each product
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Plan and execute launch timelines
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Coordinate with R&D, influencers, and eCommerce teams
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Collect user feedback and iterate messaging
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Develop educational guides and videos
Strong writing and presentation skills are a must. Experience in haircare or personal care products is preferred.
Job Detail
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Job ID 178687
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Download Job PDF Click here to download
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Tags (comma separated)haircare, product marketing, Gen Z, GTM, beauty
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Salary$65,000 - $80,000 per year
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Start Date06.04.2025
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CityNew York, USA