Product Marketing Manager – Haircare

written by Zain group | April 6, 2025

This role involves leading product marketing for a haircare line targeting Gen Z and millennial audiences. You’ll own product positioning, launch plans, customer education, and go-to-market execution.

Key Tasks:

  • Define positioning and USPs for each product

  • Plan and execute launch timelines

  • Coordinate with R&D, influencers, and eCommerce teams

  • Collect user feedback and iterate messaging

  • Develop educational guides and videos

Strong writing and presentation skills are a must. Experience in haircare or personal care products is preferred.