Performance Marketing Manager – D2C Beauty

written by Zain group | April 6, 2025

We are looking for a Performance Marketing Manager to lead paid media strategy across Google, Meta, and TikTok. You’ll work closely with creative and eCommerce teams to generate sales, reduce CAC, and drive ROAS.

Responsibilities:

  • Plan and execute PPC and social ad campaigns

  • Manage ad budgets and bidding strategies

  • Run A/B tests on creatives and landing pages

  • Optimize funnels and conversion pathways

  • Report on KPIs, customer journeys, and attribution models

You should be data-savvy, familiar with GA4, Meta Ads Manager, and performance-focused creative trends in the beauty space.